With the FIFA World Cup now behind us, it was an incredible time for Americans and international tourists, fans and athletes alike who had the chance to experience and appreciate new cultures, languages, cuisines, dances, music, breathtaking stadiums, cultural traditions, national flags and historic landmarks. Since the opening ceremony in June, football set the tone of unity, passion and celebration throughout the sixteen host cities across the United States, Mexico and Canada.
Fans embraced Norway’s Viking hats as Erling Haaland and the “Norwegian row” became symbols of national pride. Cape Verde won millions over, its goalkeeper Vozinha inspiring fans with skill and humility. And so many other examples, far too many to count.
On Sunday, Spain lifted the trophy after a hard-fought final against Argentina. It was tense, competitive and at times bad-tempered, and the disappointment on the losing side was real. But the result was never the point. Long after the score is forgotten, people will remember how the tournament made them feel.
In the weeks that followed the opening whistle, many people asked the same questions. “Can we have the World Cup more often?” and “What happens now that the World Cup has ended?”
Why do people feel this way? Perhaps these questions reveal something much deeper than our love for football.
I believe people feel this way because for the last several weeks, most of us witnessed and demonstrated that despite our differences in language, religion, cultural background, ethnicity and political ideology, we remain united by our shared humanity. Most of us want peace, respect, hope and unity.
Perhaps the World Cup has become one of the greatest platforms for sports diplomacy the world could know. A platform that rewards athletic excellence, teamwork, passion, grit and heart regardless of nationality, language or background.
The World Cup invites us to meet people where they are, to listen, to learn and to appreciate cultures beyond our own with humility, patience and understanding.
Imagine the countless conversations shared over meals, all the jerseys traded off and on the field, all the flags waved, all the happy tears shed as a nation took center stage and its anthem was sung, and every post-match interview filled with encouragement, national pride and gratitude.
If football can unite billions of people in stadiums, homes, watch parties and across social media for an entire month, imagine what could happen if nations invested more in international sporting events like it.
Here at Our America, we believe that what unites us is greater than what divides us. We believe most people, whatever their politics or background, want the same things for their families and their communities. The World Cup showed that on a global scale. Tournaments like it can break down barriers, strengthen international relationships and promote greater respect for human dignity and human rights.
The players and fans have gone home, but the friendships made do not have to end. Let’s build on them so that diplomacy, on and off the field, brings a hopeful and prosperous tomorrow for all.
